As the conversation around AI bias grows, our groundbreaking collaboration between INNOCEAN USA and POCSTOCK sought to offer a real solution: build better data. I helped craft the narrative strategy and creative direction for Refacing the Future, a global initiative designed to break the bias in generative AI through authentically produced visual content.

Our first case study focused on increasing the representation of Black surfers because the bias is that Black people don't swim, much less, surf. From concept to execution, we prioritized authenticity: casting real surfers, collaborating with culturally competent photographers, and capturing over 6,000 images and videos that now serve as both stock and AI training material.

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The result is a scalable blueprint for inclusive image production used to help AI see the world more accurately, and communities see themselves more fully.