For Hyundai's 2022 Pride campaign, I was at the helm of conceptualizing and orchestrating a standout photoshoot that went beyond conventional imagery. We brought together three Hyundai vehicles, juxtaposing them with vibrant smoke canisters that burst with colors, symbolizing the uncontainable joy and pride of the LGBTQ+ community. The resultant visuals were not only mesmerizing but resonated deeply, echoing Hyundai's commitment to celebrating diversity and inclusion.