I concepted and scripted Hyundai’s playful “Tiny Hands” TikTok series, a comedic campaign built to speak the language of the platform. With humor front and center, the videos featured a pair of literal tiny hands showing off the sleek interior and exterior of the IONIQ 6. The mix of clever dialogue and sharp product storytelling struck a chord with audiences, surpassing KPIs by over 400% and earning 4.3 million+ views. The series went on to be nominated for a Shorty Award, proving that tiny hands can drive big results.